15 July, 2025

When “Don’t Apologize” Misses the Point

 Reflections on Accountability and Connection

Somewhere along the line, we were told:

“Don’t say sorry. Say thank you.”
Instead of, “Sorry I’m late,” try, “Thank you for waiting.”

At first glance, it sounds empowering – a way to stay confident, keep conversations positive, and avoid self-blame.

But recently, after receiving a note that read “Thanks for the patience” – without acknowledging weeks of unkept deadlines – I paused to reflect.

Does this approach risk something important?
Could it subtly teach us to skip accountability?

A genuine apology isn’t about self-shame. It’s about recognising impact:

“I’m sorry I kept you waiting.”
“Thank you for waiting.”

These two can coexist beautifully.

Avoiding every apology might protect our image of confidence, but it can also distance us from real human connection. We might appear polished, but not fully present. And in professional life, as in personal life, trust often grows not from perfection, but from ownership and sincerity.

The same applies to the difference between guilt and shame:

  • Guilt reminds us we’ve acted outside our values – it invites repair.
  • Shame tells us we are flawed – it isolates.

A thoughtful apology acknowledges guilt (a healthy conscience) without falling into shame.

Maybe it’s not either/or.
Maybe what relationships need most isn’t the erasure of “sorry,” but the courage to say:

I’m sorry for the delay – and thank you for your patience.

Owning what’s ours. Appreciating what’s given.
Both are human. And both keep us connected.

What’s been your experience with this advice?
Has it helped – or sometimes felt hollow?

Do feel free to share your thoughts, if you'd like, even if your perspective differs, In fact, especially if it does.

Thank you. Namaste. 🙏

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